FootBalance System Ltd. is an international manufacturer of custom insole products and foot analysis tools headquartered in Helsinki, Finland.

Throughout this Privacy Policy “FootBalance” refers to FootBalance System Ltd., including its subsidiaries and affiliates (also referred to as “we”, “us”, or “our”) located throughout the world. The purpose of this Privacy Policy (”Policy”) is to inform our customers, visitors and other individuals we deal with ("you" or "your") about how we collect, use, protect and disclose personal information in our custody or control.

Please read this Policy before using any FootBalance site.


At FootBalance we’re committed to protecting your privacy. We take steps to ensure we meet the privacy principles and requirements for personal information under European Union law as interpreted by Finnish law.

Throughout this Policy the term “personal data” means information relating to an identified or identifiable individual. The terms of this Policy apply to personal data collected in connection with products and services offered by FootBalance, including but not limited to foot analyses, our website(s), online training academy or extranet. This Policy is also applicable to any services offered by FootBalance typically in electronic form, such as mobile websites, customer and warranty services, promotions or campaigns.

By using this website and/or by submitting personal data to FootBalance, you agree to the processing of your personal data in the manner provided in this Policy. If you do not agree with this Policy, please do not provide us with your personal data, nor use this website.

We may provide additional or amending privacy information in connection with a particular FootBalance product or service. Such information prevails over this Policy to the extent of any conflict.


This Privacy Policy does not apply to personal information about employees, partners or other staff, consultants, volunteers or other individuals assigned to FootBalance (collectively, "FootBalance employees"), or to any information that is not personal information as defined by, or interpreted under, applicable Finnish law.

Our products or services may contain links to other companies’ websites and other third party services that have privacy policies of their own. We recommend that you read the privacy policies of such services. FootBalance is not responsible for the privacy practices of such services.


We collect, use and disclose your personal information with your consent or as permitted or required by law. Your consent may be expressed or implied, depending on the circumstances and the sensitivity of the personal information in question. In most cases, your consent to the collection, use and disclosure of personal information by FootBalance may be implied by the fact that you have voluntarily provided your personal information to us while contacting us, engaging with our services or purchasing our goods / services.

If you choose to provide your personal information to FootBalance we assume that you consent to the collection, use and disclosure of your personal information as outlined in this policy.

If you provide personal information about another person to us, we assume you have the consent of that individual to enable us to collect, use or disclose their information as described in this policy.

Refusal of Consent

You may refuse consent to our collection, use and disclosure of your personal information subject to legal and contractual requirements, as well as reasonable notice. If you do not consent, please do not provide us with your personal information. Where applicable, please exercise the opt-in or opt-out options offered to you on our website, in our software or in our dealings with you.

You may also withdraw your consent to our further collection, use and disclosure of your personal information by contacting our Privacy Officer in writing at FootBalance System Ltd., Hämeentie 135 A, 00560 Helsinki, Finland; or by e-mail at Please note that if you withdraw your consent to our use of your personal information, we may no longer be able to provide you with certain services.

There are instances where FootBalance may collect, use or disclose your personal information without your consent. For example, we may use or disclose your personal information to comply with a subpoena or court order, under applicable law, or to collect a debt you owe to us.

Why We Collect Data

Personal data is collected and processed as permitted by EU law and by the customer's consent. Information collected is used to deliver requested services, and for customer care and communications, development activities, and statistical purposes.

Data Collected

We collect personal information directly from you or through our interactions with you or about you. FootBalance may ask you to provide your personal information (including your e-mail address, mailing address, telephone number, work affiliation or date of birth), your credit card or other financial information, or information about your opinions or preferences with respect to our products or participation in events, programs or services offered by FootBalance from time to time.

We may collect personal information about you when you use our website. For example, we collect the personal information you tell us about yourself when you complete our online forms, when you request information through the "Contact Us" page of our website, or when you send us an e-mail.

In certain defined contexts we collect personal information required to deliver a personalized analysis service, including weight and health conditions. We also collect your product preferences, store preferences, and other information when you complete our surveys, enter our contests, or otherwise complete FootBalance forms.

Use of Data Collected

We may use your personal information to offer products or services to you; communicate with you at your request regarding products, services or information; administer our customer databases; process and collect our accounts; send you surveys, catalogues, e-mails or other notifications of FootBalance products, events and offers; invite you to FootBalance events; and as otherwise permitted or required by law, or for purposes for which you otherwise provide your consent.

You may opt-out if you do not wish to receive information from us about our products, services or events.

Our Website

As is standard, we track usage patterns on our website on an anonymous basis. Each time you visit our website, our server may record your internet service provider, browser, the date and time of your visit, the pages you visit, the documents downloaded, the searches you performed, and the referring URL you came from. This is non-personal information used to optimize your website experience.

We may also employ "cookies" (a small text file that a website can use to identify your computer) or similar technology that provides additional functionality to our website and helps us analyze website usage more accurately. Cookies allow for a personalized experience when you visit our site. Our web server may automatically recognize you as a return visitor to our site or, if you are a registered user, your domain name and e-mail address. FootBalance may collect information on what pages you access or view as well as any information you volunteer such as survey information and/or site registrations. Cookies also record session information such as your progress in online learning courses. You can set your web browser to disable cookies, but this may cause some features of our website to not function normally.

Disclosure of Personal Information

As applicable, we use or disclose your personal information to provide you with products or services; register purchased products and otherwise manage our relationship with you; improve our products and services and website and marketing practices; and to administer our events, programs or other services

We may disclose the personal information we collect from you in certain circumstances, including:


Children under the Age of 13

We do not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not send us any information about yourself including your name, address, telephone number or e-mail address.

In the event we learn that we have collected personal information from a child under 13 without parental consent, we will delete this information as quickly as possible. If you believe that we may have received information from or about a child under the age of 13 please contact us at or +358 40 574 4445 (GMT +2).

Children between the Ages of 13 and 19

We recommend that minors over the age of 13 ask a parent or guardian for permission before sending any information about themselves over the Internet to us or anyone else.

How We Protect Your Personal Information and Who Has Access To It
FootBalance has implemented physical, organizational, and technological security measures to safeguard the personal information in our custody or control. These include protection against loss or theft as well as unauthorized access, disclosure, copying, use or modification of personal information.

Authorized FootBalance employees, our agents and service providers may have access to your personal information. Employees of FootBalance retailers may have access to your information collected while conducting analysis services at the point of sale.

FootBalance may transfer your personal information to service providers who administer or provide products, services or information on our behalf. We use reasonable measures to require that these parties use your personal information only to perform the services for which we have hired them.

Some of the service providers that process or handle personal information on our behalf are located outside of Finland. As a result, your personal information may be transferred, stored and/or processed outside of Finland in connection with the purposes described in this Privacy Policy.

Contractual or other measures we may use to protect your personal information are subject to the legal requirements of the foreign jurisdictions where your personal information may be transferred, stored or processed. This includes lawful requirements in those jurisdictions to disclose personal information to government authorities in those countries.

To Update or Change your Personal Information
FootBalance maintains your personal information for the purposes set out in this Privacy Policy. If you would like to request access to, or correction of, your information contained in the FootBalance Personal Data File, please make your request in writing to:

Privacy Officer
FootBalance System Ltd.
Hämeentie 135 A
00560 Helsinki

We may need to verify your identity before searching for and providing you with your personal information. In some circumstances, we may not provide access to your personal information if, for example, it contains the personal information of other people; if it constitutes confidential commercial information; or if it otherwise is not properly the subject of an access request.

We predominantly use your personal information to provide you with timely products, services, and news of our events. It is important that your personal information be accurate and up-to-date. Please inform us of any changes to your personal information as soon as possible.

Opting Out

You may opt-out of FootBalance marketing communications from us by using the unsubscribe form on our website. Or you may email: If you do, we will remove your name and e-mail address from our records.

In the event of changes or opt-out requests, FootBalance may retain the personal information necessary for record-keeping in connection with your past transactions as well as any product registrations or warranties.

Questions or Comments

If you have questions, comments or concerns about our Privacy Policy or personal information practices, please contact our Privacy Officer in writing at FootBalance System Ltd., Hämeentie 135 A, 00560 Helsinki, Finland; by e-mail at; by telephone at +358 40 574 4445 (GMT +2).

You may obtain a current copy of our Privacy Policy by contacting us through the address, e-mail address, contact form or telephone above.

Questions about our website should be directed to our Webmaster at

Changes to our Privacy Policy

FootBalance reserves the right to change this Privacy Policy at any time. Any modification to our Privacy Policy will be posted to our corporate website Modifications become effective on the date of posting.

Please check back regularly to ensure you are aware of and accept any changes made to this Privacy Policy. You may object to any changes to our Privacy Policy within 20 days after they are posted on our Website, by requesting in writing that we remove your record from our data file. Removal of your record may affect our ability to deliver certain services to you.

Continued use of our website signifies your consent to the terms of this Privacy Policy as updated or amended

Thank You

Thank you for taking the time to review this important information concerning our Privacy Policy.

This Privacy Policy is effective on March 16, 2011 and may be revised from time to time.

FootBalance System Ltd. Hämeentie 135 A, 00560 Helsinki, Finland Company Registration Number: 1839211-0.